Every hour of every day, we’re bombarded by attempts to influence our behavior — what to buy, how to vote, what to click on next…
And most of the time, we are completely oblivious to them.
As humans, we have psychological triggers that, once activated, make us much more vulnerable to the schemes of marketers, politicians and anyone else looking to manipulate us — as well as to separate us from our freedoms and our money.
Nobody understands the science of persuasion better than Dr. Robert Cialdini, famously known as “The Godfather of Influence”. In today video — which is one of my favorite interviews I’ve done so far — he identifies the specific techniques being used to pull our strings, and explains how to best defend against them.