Demographic Results From Recent PP Survey
In April, we surveyed Peak Prosperity readers about a host of questions related to covid-19.
The survey also gave us the opportunity to update our understanding of the current demographics of the Peak Prosperity audience. Who are we? Where do we live? What do we do?
Wisdom begins with self-knowledge. Here are the data from the survey:
The full results from April’s survey can be found here.
Thank you Adam. This is very interesting and somewhat revealing. While not stated here, it is my understanding that survey respondents are comprised of Peak Prosperity users/members–is that correct? What is the total number of survey respondents?
Also, it would be most helpful to include “N”, the total number of respondents for each slide/question, if possible. For example, it is useful to know that 32% of respondents out of a total of say, 3000 responses to a given question represents 960 respondents; vs. 32% of a subgroup of 600 respondents to a given question represents only 192 respondents.
I’m surprised that Azurite Consulting did not include “N” as a matter of standard survey research reporting and graphical display.
Azurite did include the N in the title slide to the presentation we took these images from:
N = 4,500
- US respondents: 3,500
- Non-US respondents: 1,000
All respondents were sourced from the PeakProsperity.com website.
If anyone is interested in even more details, the link to azurite consulting that Adam kindly included at the end of his post, will take you to breakdown of all the slides with questions, and corresponding respondent details.
I am a data geek so I just lapped this up like a thirsty dog. Thanks, this is fascinating.
What stuck out for me was the married/single and male/female. A third of us are single and a third of us are female. Coincidence? (I am both)
We boomers are a majority (again I am one). No surprise
I was surprised that there are not more of us from New England and that Texas population came in second.
Very interesting – thank you Adam!
Out of curiosity, do you have an idea why some of the percentages add up to > 100? For example on slide 5, the three ‘Number of Children’ columns for those with Bachelor’s degrees is > 100. And on slide 6 a couple of columns total > 100 as well. I didn’t take the survey – were respondents allowed to answer they are ‘Slightly Liberal’ and ‘Slightly Conservative’, for example?
Do you know approximately what percentage of your total membership/users took the survey?
When I add up the three ‘with children’ columns in Chart 5 I get 95, 99 and 98 which are all <100. They don’t add up to 100 due to the % who didn’t provide an answer to the question.
As for the Chart 6 bar totals, I get 101, 99, 100, and 100. The first two are slightly off due to rounding. No, folks had to pick one answer for this question.
PP.com had 397k unique visitors in April. 4,500 people answered this survey.
Adam, I respect your work ethics and I particularly respect the way you treat people. Mostly, I respect your work ethic, for my money it is the most important character issue a person can have. I don’t have to know you and I know enough.
This survey was fun, interesting to see were we landed in this survey. I was pleasantly surprised to see how many women are involved with this site. You and Chris it seems effect a balanced group and for that I like it. Peace…I am a Male, strongly heterosexual and hard working.
I found where you lived as interesting and funny, sort of. I just had to know where we line up in relations to Ohio (State). Competitively it was important to beat them in numbers, it’s a football thing and an aside, it would be devastating to miss football season. Oh my God yes: Highschool, college and my Dear Lions who will win someday.
Thanks Adam for taking time to consider my questions. I can see where you get your percentages – I was looking at these slides slightly differently.
In slide 5 for example, I was looking at the 3 big grey circles at the right, and expecting that for the Bachelor’s group, those with 0 children + those with children would = 100% (or less if some didn’t provide that information). So if 43% of Bachelor’s have 0 children, I expected that those with children would = 57%. But perhaps these last 2 figures represent the % of the Bachelor’s group which has children rather than the percent of all those with a Bachelor’s. Or perhaps the meaning is, for example, ‘of those with 1 child, 52% have a Bachelor’s degree’.
For slide 6, at first glance I was looking from top to bottom and interpreting for example ‘Of those who visit the site once per day, 29% are Very Conservative’. Perhaps the line joining the bars at the left, together with the colour coding guide at the top caused me to look at it this way initially. But I can see this is meant to be seen only as bars and not columns, so that was my error.
But these are only small curiosities and I don’t wish to take up more of your time with them. The information was interesting in any case, and even though it represents a small percentage of the site’s visitors. Thanks again!
I found it interesting that the number of people associated with the Libertarian party (in the US) is larger than the Democratic party and almost as large as the Republican party. I think I replied independent on that question, but tend to vote mostly Libertarian in federal elections and very, very grudgingly on Republicans in local elections and on rare occasions even very, very, very grudgingly on Democrats in local elections when the Republican option is just so horrible that there’s no way I can stomach that person. Really sad that the options are so very poor in the US – not that they are really any better elsewhere either (I currently live abroad)…