Autumn officially arrived last weekend, not that we had much time to notice.
It's a busy period here at Peak Prosperity. For a number of good reasons.
While we wait for the markets and our elected leaders to emerge from their cocoon of "consequence-free fantasy," we've occupied ourselves with developing new content for the site. When reality matters again (and it definitely will), a lot of people are going to be urgently looking for insight and answers. We plan to be ready and waiting in advance. More to come on that new content soon, but not in this post. Apologies for the tease.
We've also been busy coordinating with the media and other potential partners interested in helping us spread our message to larger audiences.
We're very fortunate and very grateful to have some meaningful opportunities on the table right now. As we assess our options, Chris and I wanted to share our thinking with you – as well as solicit your input.
In the past, we've written in depth about our mission and goals for this site: namely to create a "tipping point of awareness" around the 3Es, and to "create a world worth inheriting" by inspiring and guiding individuals to take informed action in the here and now.
Key to these goals is reaching and influencing a lot of people (eventually millions upon millions) and doing so effectively.
So each time a big partnership opportunity comes our way, we evaluate its promise towards helping us achieve these goals. But we also need to look at it through the lens of our brand to make sure we don't enter territory inconsistent with our values and culture.
Usually, the judgment calls are pretty clear-cut and relatively easy to make. Sometimes, though, it's harder. Typically, the bigger the opportunity, the less control we have and the less "perfect" the fit is.
Our base navigating principle is that it's better to be tolerant than overly choosy. Meaning: if reaching sizable new audiences requires us to venture out of our comfort zone, we should be game for that. As long as, of course, it doesn't make us do anything seriously off-brand or unethical/illegal.
I'm sharing our thinking openly here, as Chris and I are assessing a few proposals that offer access to large audiences that we don't have much penetration into at present. One in particular promises to put the Crash Course into the hands of tens of thousands of new viewers within a very short period of time.
There's no money exchanging hands here. The prize is getting the Crash Course widely distributed to a lot of first-time minds.
These potential partners are new to us, and their audience is different enough from the typical PeakProsperity.com reader that we're taking our time in our evaluation. We won't have complete control of the overall experience in which our material appears, but we will have editorial control over what we say and how we say it.
We've done enough due diligence to feel the odds of this experiment working out well are pretty good. But we can't completely discount the risk that it won't, either.
So, we're left to decide whether to roll the dice or not – and we likely will. But Chris and I both want our readers to understand the thought process we go through, and we invite you to share your own. After all, Peak Prosperity is a brand we're building together – each of you is a stakeholder.
I suppose this is the burden of success. The more people you attract, the more complex the decision-making becomes. No complaints here, though – this is a high-quality problem!
Thanks for any feedback you may provide in the Comments section. And for your role in building the positive momentum underway here at PeakProsperity.com.