Establishing a personal relationship with the person growing your food is not easy, especially for city dwellers and suburbanites. After all, there’s no Match.com to introduce you to local farmers. The good news is that independent farms are reaching out to their customers. The startup world is connecting people with organic produce through services like Blue Apron’s weekly delivery of fresh ingredients from farms to their homes. Meanwhile, agritourism centers are inviting customers to see their operations firsthand—longtime organic farms to spread their knowledge and community, small upstarts to build their customer bases one person at a time.